Tortina is a mobile app concept for an Italian cake shop in Melbourne, created to bring the warmth of traditional Italian baking into a seamless digital experience. Alongside the UX/UI design, the project also includes a full brand refresh, redefining the visual identity to better reflect the shop’s values of authenticity, freshness, and contemporary simplicity.

The app allows customers to browse daily-made products, order for next-day pick-up or delivery, and discover best sellers and pastry chef recommendations with ease. The experience focuses on clarity, intuitive navigation, and a premium yet approachable tone, supported by concise, warm microcopy. Every element (from the rebrand to the interface): was designed to communicate quality, care, and the craftsmanship behind authentic Italian baking.