Even is a personal finance app that connects to your bank accounts, investment portfolios, and superannuation, and shows everything in one dashboard. You see your total net worth, how your holdings are performing, and how your money is distributed without having to log into different apps or maintain spreadsheets. It doesn't give financial advice.
It just shows a clear, complete picture of where you stand financially: updated automatically, in one place.The value proposition is clarity, not action.
Most personal finance apps lose users before they see any value. The standard onboarding pattern (create account, set a password, link your bank, answer a risk survey) front-loads every point of friction before showing the user anything worth staying for. The result is high drop-off in the first session and low trust from the start.Even's design thesis is built directly on that gap.
The thesis held throughout: defer friction until the user has a reason to accept it. Every decision in the flow maps back to that principle, and the result is an onboarding experience that earns trust before asking for it.
The next design challenge would be the transition from demo to live data: how do you maintain that sense of clarity when a real user's portfolio is incomplete or messy? That's the problem worth solving in a production context, and it's one I'd approach through progressive disclosure and smart empty states.