A design exploration of honest expression through neon.

In Neon Veritas is a personal passion project born from the desire to explore design as honest, everyday self-expression. The concept centers around creating a series of blunt neon signs inspired by the phrases, moods, and small truths that resonate with everyday life and shared human experiences. From idea to visual direction and product development, the project became an opportunity to experiment with tone, colour, and product experience; translating personality and attitude into bold, light-based objects. More than a commercial venture, it is a creative exploration of how design can capture identity, humour, authenticity, and the relatable moments that connect us all in a simple yet impactful way.